Dovetail stores research. reOS runs it.
Dovetail is a strong home for research that already happened - somewhere else. reOS is where it happens: planned, recruited, conducted, analyzed, and acted on. The repository builds itself along the way.
Two good tools. Different jobs.
Dovetail earned its place as the category-defining research repository. The question is whether you want a destination for research - or the system that conducts it.
The loop, side by side.
Where each platform covers the work of research - and where you'd still need another tool.
Where did the research actually happen?
By the time anything reaches Dovetail, the hard part is over: somebody scheduled the sessions, ran the calls, chased the recordings, and managed the panel in a spreadsheet. Dovetail is the destination. reOS is the journey and the destination.
Scheduling, outreach, interviewing, transcription, and the repository - one system, one subscription, nothing pasted between tabs.
Because the interview happens where the analysis happens, every insight keeps its timestamps, speakers, and consent records automatically.
You don’t “do repository work” in reOS. Finished studies, channel data, and initiatives simply accumulate - searchable and cited.
A summary isn’t an insight until it’s checked.
Dovetail's AI summarizes, tags, and clusters in one pass - fast, and usually right. reOS runs every analysis through DIVE™, a four-stage pipeline that exists for one reason: when an executive clicks an insight, the quote underneath it has to actually say that.
Every observation is checked against its source before it survives. Hallucinations get filtered out before they reach your report.
Insight → observation → quote → recording, in two clicks. Trust you can click into, not take on faith.
The pipeline is inspectable and yours to shape - choose models per step, or take a benchmarked template.
Pay for research, not seats.
Dovetail prices by the license. reOS prices by the research you actually run - so adding a stakeholder never needs a procurement conversation.
Bring your research with you.
Export your Dovetail projects and drop them into reOS - transcripts, notes, and highlights become analyzable observations: cited, searchable, and ready for DIVE™. Most teams bring two years of research over in an afternoon.
Upload sessions from any tool - transcription, speakers, and time-codes are automatic.
Survey exports, review dumps, call logs - CSV or JSON, mapped into analyzable observations.
Point your ticket queue, inbox, and forms at reOS once - new data flows in from then on.