05
Act

The report is the halfway point.

Turn insights into solutions and initiatives, watch them ship in realtime through Linear or Jira, then tell the customers who asked - and invite them back to check the fix actually helped. That’s the loop, closed.

reOS · initiative - INIT-23
Fail loudly: surface import errors in the dashboard
born from “Trials stall in week two...” · 12 sources attached
LIN-482 · Import error surfacinglinked in Linear · synced just nowIn progress
3 of 4 sub-issues donereview in progress
WHEN THIS SHIPS
Notify the team in #researchEmail the 38 customers who hit thisSchedule follow-up invites · +3 weeks
Initiatives

Insights become work items.

Create initiatives straight from validated insights - bug fixes, feature work, copy changes, experiments. Each one carries its evidence, so when someone asks “why are we building this?”, the answer is attached.

Born from evidence

An initiative links back to the insight, the observations, and the exact quotes that justify it.

Visible to everyone

Product, engineering, and leadership see the same board - research stops being a PDF and starts being a queue.

reOS · initiatives - week-two churn study
Fail loudly on import errors12 sources · tracked in LinearIn progress
Onboarding checklist for week one9 sources · tracked in LinearShipped
CSV column-mapping preview7 sources · tracked in JiraPlanned

every initiative carries its evidence - the “why” is always one click away

Linear & Jira

Watch it ship, in realtime.

Link an initiative to Linear or Jira and the status flows back automatically. No chasing engineers for updates - when the issue moves, the initiative moves, and everyone watching the research sees it.

Two-way, live

Status, assignees, and progress sync as they change - the research repository always reflects reality.

No process change

Engineering keeps working where they work. reOS just listens.

reOS · linked issues - live sync
LIN-482 · Import error surfacingupdated 2m agoIn review
LIN-490 · Empty-dashboard guidanceupdated 14m agoIn progress
ACME-77 · CSV mapping preview (Jira)updated 1h agoTo do
listening for changes · Linear & Jira connected
Close the loop

Tell the people who asked.

When the change ships, notify your team - and the customers from the study who cared about exactly this. Then, after they’ve lived with it for a while, invite them to a follow-up and measure whether it actually helped.

Customer notifications

“You told us about this - it’s fixed.” The single best research-recruitment email ever written, sent automatically.

Follow-ups on a timer

Schedule check-in invites weeks after launch. The follow-up study arrives pre-planned, participants pre-selected.

The loop closes

Follow-up answers flow back through DIVE™, into new insights - and your next study starts smarter than the last.

closing the loop - week-two churn study
Fix shippedLIN-482 closed · Jun 2
Team notified#research · report linked
38 customers told“You asked for this - it’s live.”
Follow-up invites+3 weeks · 14 booked
New study seeded“Did the fix rebuild trust?”back to Plan

the loop closes - every shipped change seeds the next study

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