Walk in with a hunch. Walk out with a study.
Every reOS project starts with the AI planning assistant. Bring an idea - or pick one up from your Super Insights - and leave with a research plan, sharp questions, and a moderation guide your whole team can run.
Start from an idea - or from evidence.
You don’t need a blank page. Super Insights surface the patterns hiding across your past research, and any one of them can seed a study with one click - context, sources, and open questions carried in.
Describe the problem in plain language. The assistant asks the questions an experienced researcher would, then drafts the plan.
Start from a Super Insight and the assistant already knows the evidence - it plans the study that fills the gaps, never the one you already ran.
reOS surfaces any research that relates to your questions, so you never re-run the study a colleague did two months ago.
For a high-stakes or unusual study, the planner flags it and offers a senior researcher - book an hour to pressure-test the plan before you run it.
Silent failures during setup are the leading driver of early churn - across 3 studies and 2 channels.
One conversation. Three artifacts.
Every project starts the same way: you talk it through with the assistant, and it drafts the documents a good study runs on - a full, aligned research plan, sharp research questions, and a moderation guide your whole team can run.
Objectives, method, participant criteria, sample size, timeline. Editable like any doc - the assistant defends its choices and revises on request.
The three to five questions this study will actually answer. They travel with the project - analysis maps evidence to them, and the report answers them one by one.
Prompts, follow-ups, and timings. Use it yourself in the room - or hand the same guide to the AI moderator and run tens or hundreds of sessions in parallel.
A study that knows what it’s for.
The research questions you set at planning aren’t decoration - they’re the project’s spine. Analysis maps every piece of evidence to them, and the final report answers them, one by one, with sources attached.
Watch each question move from open, to gathering evidence, to answered - and know when you can stop interviewing.
If the data doesn’t answer a question, reOS says so - and the assistant proposes the follow-up study that would.