The research operating system

Research that doesn’t end at the report.

reOS is the operating system for customer research - plan studies, run interviews, analyze every channel of feedback, and trace every insight to its source. Then close the loop: ship the change, tell the customer, and measure what happened.

Usage-based pricingTraceable to sourceHuman-led AI analysis
Plan
Recruit
Conduct
Analyze
Act
The problem

Your research is dying in slide decks.

A study takes weeks across five tools. The findings get presented once. Then: nothing. Nobody tracks whether the fix shipped, nobody tells the customers who asked for it, and the next team re-runs the same study a quarter later because nobody could find the first one.

Q3_churn_study_FINAL_v2.pdflast opened 214 days ago
insights_readout_deck.pptxpresented once · then nothing
interview_notes_master.xlsxfive tools · zero links between them
Week-two churn studyfix shipped · 38 customers notified · follow-up study livein motion
The loop

The only platform that closes the loop.

Research in reOS doesn’t end when the report ships - that’s the halfway point.

01

Plan

An AI research assistant turns your question into a study plan, sharp research questions, and a moderation guide.

Explore Plan
02

Recruit

Pull participants from your CRM-connected panel, run outreach campaigns, schedule, consent, and pay incentives.

Explore Recruit
03

Conduct

Run live interviews with silent observers, moderate at scale with AI, or put a prototype in front of users.

Explore Conduct
04

Analyze

Every interview, ticket, email, and form answer flows through DIVE™ - and every insight is traceable to its source.

Explore Analyze
05

Act & close the loop

Insights become tracked initiatives. Ship the change, notify the customers who asked, and invite them into the follow-up study.

Explore Act
AI you can audit

Human-led AI analysis.

“The AI said so” is not a research method. You lead the AI, and every claim it surfaces carries its evidence - down to the exact second it was said. No black-box AI, ever.

D
Decode

Raw data becomes structured observations.

I
Improve

Sharpened, deduplicated, tightened.

V
Validate

Every claim checked against its source.

E
Enrich

Context added from your other research.

DIVE™ pipeline

Decode, Improve, Validate, Enrich - four stages that each check the last, so hallucinations don’t stand a chance.

Your models, your flows

Choose the AI models you trust, build your own analysis templates and flows. Or use ours - benchmarked continuously, defaulting to the current best.

Proof, down to the source

Nothing is just stated. Click any insight and land on the exact second of the interview, the exact line of the ticket.

VALIDATED INSIGHT

Trials stall in week two when the data import fails silently.

Users believe the import succeeded, see an empty dashboard days later, and churn before contacting support.

12 sources·3 studies·4 channels
Ingest

If a customer said it, it can flow in.

Interviews are one source. Connect support apps, forward emails, collect forms, upload recordings and transcripts, import datasets of any size - reOS transcribes and structures all of it automatically.

Support ticketsForwarded emailsFeedback formsVideo & audioTranscriptsWhole datasets
transcribed · structured · traceable - ready for DIVE™Explore Ingest
Super insights

Your research compounds.

Most tools store studies. reOS connects them. Super Insights surface patterns across every project you’ve ever run - automatically, as you work - so your third study is smarter than your first.

Onboarding interviews14 sessions · March
Churn-survey responses212 answers · April
Support-ticket streamongoing · connected
SUPER INSIGHT

Silent failures during setup are the leading driver of early churn - across 3 studies and 2 channels.

generated automatically · 31 sources · traceable

Enterprise-ready

Built for teams that take research seriously.

Research involves your customers’ most sensitive words - we treat it that way.

SOC 2 Type I

Independently audited security controls.

ISO 27001

Certified information-security management.

ISO 42001

Certified AI governance.

GDPR

Compliant handling of your participants’ data, end to end.

White-label domains · optional PII redaction · SSO · your models, your data · no training on your research

Pricing

Pay for the research you run.

One subscription hosts your data and your team - with a fixed usage allowance included. Beyond that, everything is metered transparently: interviews by the minute, analysis by the AI token.

The subscription

Hosting, your team, panel & campaigns - with a fixed monthly usage allowance included.

The usage

Interviews by the minute, AI analysis by the token, reports by the run - every charge metered and itemized, so you always know where your spend went.

Enterprise

A higher subscription unlocks white-label domains, optional PII redaction, SSO, and dedicated support.

Research is bursty. Tools that charge twelve flat months for three months of actual research are charging you for the off-season.

Run your next study in reOS.

Sign up, import an interview, and trace your first insight to its source in minutes.